Super Bowl LVII TV Spot

Inspired by the classic 1980s music video, but adding a modern twist – leaning into the name of the app, the Super app.

Super.com Brand Identity

Rebranding of the company from 3 separate entities (SnapTravel, SnapCommerce, Daily Steals) including renaming as Super.com, URL acquisition, visual and verbal identity, design system, illustration system, mascot invention, website redesign and rebuild.

Social Media: Organic Content

Launched all social media channels from scratch (TikTok, Instagram, Reels, YouTube Shorts, and Pinterest), and created all of the content necessary for posting 6x/week. Several videos went viral, with a few earning 1 million, 5 million, and even 15 million views within 6 months. All told, the channels received more than 75 million views in the first year.

Meet Spottie.

To make the brand stand out from other FinTech and Travel competitors, we created the character “Spottie” (named after Super.com being the savings spot for anything you’re looking to buy), and built an entire “Spottieworld” where Spottie lives only to help people save money and build credit.

No one is sure the exact origin of Spottie, but legend has it a pink lightning bolt stuck the pot of gold at the end of a rainbow, and when the smoke cleared, the gold was gone but Spottie was standing there, smiling and clutching a gloved fistful of cold hard cash, ready to disperse to anyone who comes by.

Iconography

A shared iconography system that was functional across product, web, and marketing was built in Figma. Each icon had a detailed and simplified version in order to be able to scale for multiple placements.

Visual Design in Product

Collaboration with the Product on branding, illustrations, animation, iconography, and UX/UI design across every section of the Super App. A shared design system built in Figma spanned both the app and the website.

Performance Marketing

Using AI tools, hundreds of assets were created every month for performance and demand gen campaigns. Assets ranged in complexity from simple text variants to display ads to animated videos.

Illustration as a Foundation

The brand leaned heavily into illustration as the key foundation for its visual identity across every surface, from website to app to ads.

Credits & Acknowledgements

Radhika Duggal, Kelsie Wilson, Joey Chu, Trevor Hacker, Liz Belte, Brigitte Najarian-Mier, Jess Cook, Darina Voloshina, Ethan Manning, Grady Fike, Hans Bennowitz, Brandt Imhoff, John Rojas, Yzabella Dela Cruz, Giulia Notari, Alexandra Bliss, Mustafa “Moose” Ulker, Wilián Irazabal, Artem Bohatyrov, Parker Brust, Brendan Hathaway, Tina Chong, Gia Johnson, Joe Eck, Taylor Beberman, Ryan Kirkbride, Alberto Bennaroch, Matt Cook, Austin Gianuzzi, Nicole Beck, Tiffany Tang, Lauren Salisbury, David Canji, Alex Ianus, Kevin Keller, Katie Tucci, Danielle Coleman, Rita Zupancic, Brandon Knight, Rajat Gupta, Brandon Knight, and Andy Keleman.